"they pound the quit right out of you"
It is almost hard to believe that this is a trailer for a videogame, and not just the next big special-effects laden summer action-blockbuster film. The once bright lines between videogame, interactive entertainment, and film are rapidly fading.
You can say many things about Microsoft, but you cannot say that they do not take their games division seriously. They are aware, just as Sony and Apple (who as a latecomer to the party has only recently developed an appreciation for such) have become aware of how important to long-term business development establishing a baseline infrastructure of consumer "lifestyle" electronics in a home can be.
You may buy the computer for "business" purposes, but if the "kids" can play games on it, and you can also use it for communication, then it replaces several other subsidiary devices that might be constructed by a competitor. If your basic hardware integrates well or complements other devices by expanding functionality, then one purchase can provide for a whole string of downstream purchases. The game or business machine may also be able to play BluRay discs, which implies that you would need a surround-sound system - and the licenses (remember, kids: you don't buy products anymore, just the license to use them until a corporation executes its "at-will" termination clause of the licensing agreement that you contractually bound yourself to the second you opened the package) to play particular films on those machines. Perhaps you would then like to take your whole music or video library on the road with you? Another purchase - and so on.
An excellent business strategy, and one which has contributed to and capitalized upon the accelerating erosion between various forms of entertainment - and allowed certain media traditionally appreciated "only by children" to mature with those persons raised upon it. A generation of consumers, gradually becoming more sophisticated and complex in the way they consume media - and producing more complex and sophisticated media as they mature. Those lines will have been obliterated when interactive media finally becomes as commercially viable with as diverse a series of topics and themes as film eventually achieved.
There is considerable evidence suggesting that it is already well underway.