I have long believed that one of the major advantages of being a geek is that it is much easier to come into contact with your heroes. As an example, this Monday, I drove off to Mote Marine to listen to science writer Carl Zimmer speak on recent developments in cetacean evolution. The talk itself was a quick layperson's review of thirty or forty years of work on the evolution of whales. Much of it focused on the developments of the last ten years, and it was well-expressed for a non-technical audience.
Of course, that wasn't really the point.
The point was getting to meet an author whose works I've been reading for a great many years, and who is good at getting his own point across. In this, the talk was another expression of his writing: to take sometimes complex and arcane science, and to boil it down to its most interesting and exciting elements. It has been fun to follow his keystrokes as he moves from subject to subject in science, first exploring evolution at the water's edge, moving on to parasites, then exploring the social history behind the discovery of the brain, and most recently, our relationship with the ubiquitous E. coli. His blog and his science columns and commentary for the New York Times and Wired Magazine are even more diverse summaries describing the state of the art in a number of different fields.
Science needs more folks like this who are capable of expressing such discoveries in a manner that is at once both entertaining and informative. The entertainment is important, for while the thrill of discovery or the intuitive leap that results in new understanding is the real joy of science, much of the everyday work is like any job: dull, repetitive - full of endless monotony as you grind towards results and conclusions that you hope will be revolutionary and new... but will probably do nothing more than continue to support existing data. Science can also be intimidating, with the primary literature full of needlessly specific technical jargon, sometimes requiring much reading through diverse and obscure papers and journals to understand a single subject.
His writing keeps science fresh, cutting through all of the hard work to the conclusions at the end of a long day (or decade) that are what really inspire scientists to keep moving. This kind of writing may go on to inspire another generation of scientists, and to develop an appreciation for and an understanding of science outside of the technical community in the same way that folks appreciate the work of a farmer, or a mechanic, a dot-com tycoon, or even a lowly politician.
That, and as a lark, he now keeps track of all of the really cool science tattoos. How can you get any more awesome than that?
If you spend a lot of time at your job performing endlessly monotonous and dull things, like counting the number of flowers produced by a plant (or the population of thrips crawling inside those same flowers), you will often find yourself turning to some sort of interesting background distraction just to keep your mind awake and focused. The music served up by my 
